Introducing MadTree Legendary Lager. Rich in story. Light in taste. A classic, crisp and easy-drinking beer crafted for the stories we tell about the heroes we hold dear. From everyday people who impact us in extraordinary ways, to larger-than-life legends who challenge us to think big.
The stuff of legend doesn’t happen overnight. It’s putting in hard work, day in and day out, coupled with the moments of triumph over adversity. This beer features legendary stories of the past to encourage you to create your own epic story. Throughout the series, we’ll roll out other exciting tales to spark your inspiration and bring you ways to share the legends in your life. So crack open a cold, crisp MadTree Legendary Lager and keep the story flowing.
The first story in the MadTree Legendary Lager series celebrates West End icon and heavyweight champ, Ezzard “Cincinnati Cobra” Charles. One of the greatest fighters ever, Ezzard Charles was crowned heavyweight champ while he smashed glass ceilings outside of the ring. Jazz musician, tailor, veteran, community activist, family man — Ezz’s talents were unrivaled. His story is legendary.
Ezzard Charles was a hero of Cincinnati’s West End. To honor his legacy within his community, the Cincinnati Parks Foundation is placing a 13-foot, bronze statue of Ezzard Charles in West End’s Laurel Park. The statue will be dedicated at Ezz Fest on October 9, 2021 — all are welcome!